Struggling to Recruit Franchisees?
Finding the right franchise partners is about more than generating enquiries. Our franchise recruitment system combines targeted marketing, compelling content, strategic lead generation, and proven sales processes to attract qualified candidates who align with your brand and vision. We help you build a pipeline of high-quality prospects, shorten your sales cycle, and sell franchise locations with confidence
We Can Help.
Struggling to Recruit Franchisees?
Finding the right franchise partners is about more than generating enquiries. Our franchise recruitment system combines targeted marketing, compelling content, strategic lead generation, and proven sales processes to attract qualified candidates who align with your brand and vision. We help you build a pipeline of high-quality prospects, shorten your sales cycle, and sell franchise locations with confidence
FY26 Track Record
Franchises Sold
≈ 6 a month · 1.5 a week
Industries
Countries
Your
months to build a scalable growth engine
Your
months to build a scalable growth engine
A 12-Month Partnership to Build a Scalable Franchise Recruitment Engine
Guarantee of 1 franchise sale within 6 months, or we work for free.
Growing a franchise network doesn’t happen through one campaign or a handful of social media posts. It requires a clear strategy, consistent execution and a system that generates qualified franchise enquiries month after month.
The Amplify Franchise Growth Program is a 12-month partnership designed to help ambitious franchisors build exactly that.
Over the course of the year, we become an extension of your business, working alongside your team to develop your brand, create high-quality content, generate qualified franchise leads, implement proven recruitment systems and continuously optimise performance.
Rather than chasing short-term wins, we focus on building a predictable and scalable franchise recruitment engine that supports long-term growth.
Limited spots on this package each month
Throughout the program, we’ll help you:
1
Develop a tailored franchise growth strategy aligned to your expansion goals.
2
Position your brand as the franchise opportunity of choice.
3
Build authority through founder-led content and professional branding that attracts and educates potential franchisees.
4
Launch and optimise Meta and Google advertising campaigns to generate a consistent pipeline of qualified franchise enquiries.
5
Implement CRM automation and lead nurturing systems so no enquiry is missed.
6
Improve your enquiry-to-discovery call conversion rate.
7
Refine your recruitment process using data and performance insights.
8
Support your business as you expand into new territories and markets.
Your 12-Month Franchise Growth Engine
Real launch strategies, recruitment systems and growth frameworks Amplify has built for established and emerging franchise networks.
UBX Training
7 years. 100+ locations.
Over 100 locations opened, with 150 to 220 pre-sale members per launch and a record 250 before opening day.
Inlife Wellness
0 to 350-800+ members.
Pre-sale systems that turned empty launches into full communities, with direct debits active before opening day.
Gelatissimo
20 new franchises across Australia.
Twenty new franchises sold right across Australia, including the brand’s first ever franchise in Perth. A national recruitment push that opened up a new market and added real momentum to the network.
Success Tutoring
15 NZ franchises in under 12 months.
We launched Success Tutoring into New Zealand in 2025 and, in under 12 months, sold 15 new franchises right across the country. That’s on top of growing the brand from 12 to 170+ partners in Australia.
Wildsoul Wellness
14 Territories Sold 6 Months
Our franchise lead campaigns took them from 3 to 14 territories sold in just 6 months, with 5 new sites already moving into launch.
ZEUS
3 franchises. 200+ leads a month.
A national growth campaign generating 200+ franchise leads a month, tripling lead volume and selling 3 territories in its first 4 months from launch.
Gelatissimo
20 new franchises across Australia.
Twenty new franchises sold right across Australia, including the brand’s first ever franchise in Perth. A national recruitment push that opened up a new market and added real momentum to the network.
Success Tutoring
15 NZ franchises in under 12 months.
Launched into New Zealand in 2025 and sold 15 new franchises in under 12 months — on top of growing the brand from 12 to 170+ partners in Australia.
Why we created Amplify
Amplify was created to help ambitious businesses grow with clarity, consistency, and proven strategies. We combine marketing, sales, and scalable systems into one approach that delivers sustainable results.
From scattered growth and inconsistent results to one connected franchise growth engine.
The program is designed to support the complete journey: from how the franchise is positioned, to how enquiries are generated, nurtured and converted.
Disconnected Growth
Without a Connected System
- Leads generated, but no visibility into sales.
- Poor-quality enquiries waste time and resources.
- Marketing, ads, CRM and sales run independently.
- Sales teams follow up inconsistently.
- Agencies optimise for clicks, not conversions.
- Sales feedback isn't shared with marketing.
- Decisions are based on assumptions.
- Growth is inconsistent and hard to scale.
Franchise Growth Engine
When you join the program
- Marketing and sales work together.
- Qualified partners, not wasted enquiries.
- One connected recruitment journey.
- Automated lead nurturing.
- Optimised for sold locations.
- Sales insights improve every campaign.
- Data drives every decision.
- Built to scale.
- Proven across franchise brands.
The Three Pillars of Franchise Growth
Everything your franchise needs to grow, under one roof. Growing a franchise shouldn’t mean chasing poor-quality leads or juggling disconnected agencies. Amplify brings strategy, content, lead generation, automation and franchise recruitment into one connected system—helping you attract better partners, sell territories faster, and scale with confidence.
1. Content That Converts
Build trust before the first conversation. We create strategic content that positions your franchise as the opportunity of choice from founder-led videos and franchisee testimonials to behind-the-scenes content, podcasts, launch campaigns, and educational assets. Every piece of content is designed to attract the right franchise partners and fuel your social media, paid advertising, website, and sales processes.
2. Lead Generation & Funnel Building
Generate qualified franchise enquiries with a system built to convert. We create high-performing lead generation campaigns, landing pages, automated follow-up, email nurturing, and CRM workflows that move prospects from first click to booked discovery call. No more relying on referrals or manually chasing every lead.
3. Sales & Franchise Growth Consulting
Grow your franchise network with an experienced team that doesn’t just advise, we execute. We manage your franchise sales process from qualified enquiry through to signed franchisee, conducting discovery calls, qualifying candidates, presenting your opportunity, nurturing prospects, coordinating due diligence, and guiding candidates through every stage of the recruitment journey. Alongside delivering results, we provide strategic consulting to refine your franchise offer, improve conversion rates, strengthen your recruitment process, and build scalable systems that support sustainable network growth.
How Amplify Moves Your Franchise Forward.
A connected approach that clarifies your opportunity, generates the right enquiries and supports the sales process with systems and consulting.
1
Attract
Make your franchise opportunity impossible to ignore. Positioning, messaging and the story that pulls in the right franchisees.
2
Qualify
Turn attention into qualified candidates, not just leads. Recruitment marketing, lead generation and a franchise funnel built to filter, not just fill.
3
Sign
Move qualified candidates to signed franchisees. Sales systems, discovery calls and consulting that turn interest into commitment.
We Do Consultancy For Developing An Effective Business Culture
Led By Alex And Laura.
Real credibility. Two decades in franchising.
Amplify brings together two specialist teams across franchise recruitment, marketing, systems and consulting, in one structured program for brands ready to franchise or scale.
ALEX
Co-Founder, Franchise Recruitment & Growth.
Alex is a franchising veteran with almost two decades of experience, having worked in almost every role across the sector, from franchisee and franchisor to leading franchise growth for some of Australia’s best known brands. He has helped expand established franchise networks, launch international concepts into Australia, and support emerging brands through their first stages of growth.
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A Certified Franchise Executive, former NSW Franchise Council panel member, and one of Australia’s Top 100 Franchise Executives, Alex also owns and operates franchise businesses himself. That hands on experience gives him a practical understanding of what it takes to build, recruit, and grow successful franchise networks.
At Amplify, Alex leads franchise recruitment and growth strategy, helping franchisors position their opportunity, attract high quality candidates, and build the systems that convert enquiries into committed franchise partners. His focus is simple: helping brands grow with the right franchisees while reducing the workload on internal teams.
LAURA
Co-Founder, Marketing & Systems.
Laura is founder of The Checklist Group and a growth strategist specialising in business launches, lead generation and franchise expansion. She has worked across brands including F45 Training, Anytime Fitness, EVT, Dyson, Uber and Canva, building the marketing, sales and systems businesses need to grow with confidence. Her approach pairs strategy with hands-on execution to create predictable, sustainable growth.
What Franchise Brands Say About Working With Us.
Don’t just take our word for it. Here’s what the franchise brands we’ve partnered with have to say.
Who is Amplify for
Everything you need to know about how Amplify works and whether it’s the right fit for your brand.
What is Amplify Franchise Growth?
Amplify Franchise Growth is a complete franchise recruitment and growth program designed to help franchisors consistently attract, nurture and convert high-quality franchise enquiries.
We’ve combined the strategy, marketing, systems, automation and support needed to build a predictable franchise recruitment engine—so you’re no longer relying on referrals or hoping the right people find you.
Whether you’re looking to sell your next franchise or build a national network, Amplify provides the roadmap and the team to make it happen.
Who is Amplify for?
Amplify is for businesses that are serious about growing through franchising.
Whether you have one territory to sell or fifty, the principles of successful franchise recruitment remain the same. The program is designed for founders who want a repeatable system that consistently attracts the right franchise partners.
It’s ideal if you:
Want to sell more franchise territories consistently.
Are tired of relying on referrals or franchise portals.
Want a proven recruitment system instead of guessing what works.
Need expert support without hiring an in-house marketing and sales team.
Are ready to build a long-term franchise brand.
What do I get?
Amplify isn’t one service—it’s an entire franchise growth ecosystem.
Depending on your package, you’ll receive access to:
A tailored franchise growth strategy.
Professional content creation and founder branding.
Social media management.
Meta and Google advertising campaigns.
Landing pages and lead generation funnels.
CRM setup and automated follow-up sequences.
Lead qualification and nurturing.
Weekly or fortnightly strategy sessions.
Performance reporting and campaign optimisation.
Ongoing support from a dedicated franchise growth team.
Everything is designed to work together to generate a consistent pipeline of qualified franchise enquiries.
What's involved in the program?
We don’t believe in “set and forget” marketing.
The program is collaborative, with our team acting as your outsourced franchise growth department.
Throughout the program we’ll:
Develop your franchise recruitment strategy.
Create content that positions you as the obvious choice.
Launch and optimise advertising campaigns.
Build automated systems that nurture every lead.
Review campaign performance regularly.
Continuously improve your conversion rates.
Help you scale as your franchise network grows.
You’ll have regular strategy sessions, clear action plans and complete visibility over what’s working.
What if I want to handle the sales myself?
That’s absolutely fine.
Many of our clients prefer to speak directly with potential franchisees, and we’ll build the system around that.
We’ll generate and nurture qualified enquiries before booking them into your calendar, allowing you to focus on what you do best—building relationships and closing the sale.
If you’d rather have us assist with qualification or sales support, that’s available too. The program is flexible and built around how you want your recruitment process to operate.
Do you guarantee franchise sales?
Although we do have a guarantee of 1 sale within 6 months on our top tier package, no one can ethically guarantee a franchise sale because the final decision depends on factors such as your offer, pricing, availability, location and the quality of your sales conversations. This is why we cay 6 months minimum to build momentum.
What we do guarantee is a proven recruitment strategy, consistent optimisation and a relentless focus on generating qualified opportunities that give you the best possible chance of growing your franchise network.
How long does the program run?
Franchise recruitment is a long-term growth strategy, not a short-term campaign.
We recommend a minimum commitment of six months to allow enough time to build momentum, optimise campaigns, nurture leads and convert opportunities into signed franchisees.
The businesses that achieve the strongest results are those that commit to consistently building their recruitment pipeline over time.
What makes Amplify different?
Most providers offer marketing.
Amplify delivers a franchise recruitment system.
Instead of managing disconnected services, we combine strategy, content, advertising, automation and ongoing optimisation into one integrated program. Every activity is designed with one goal in mind: generating qualified franchise enquiries and helping you grow your network in a predictable, scalable way.
Do you need experience in my industry?
Successful franchise recruitment isn’t determined by your industry—it’s determined by the strength of your franchise model, your recruitment strategy and your ability to communicate the opportunity to the right people.
Whether you operate in fitness, education, hospitality, home services, health or any other sector, the fundamentals of recruiting franchise partners remain the same.
Our expertise is franchising.
We understand how to position your opportunity, attract qualified candidates, build trust through content, generate consistent enquiries and create a recruitment system that converts. We then tailor that strategy to your business, your goals and your ideal franchisee.
At the end of the day, we’re not learning your industry—we’re applying a proven franchise growth framework that works across businesses looking to scale through franchising.
Who is Amplify for
Everything you need to know about how Amplify works and whether it’s the right fit for your brand.
What is Amplify Franchise Growth?
Amplify Franchise Growth is a complete franchise recruitment and growth program designed to help franchisors consistently attract, nurture and convert high-quality franchise enquiries.
We’ve combined the strategy, marketing, systems, automation and support needed to build a predictable franchise recruitment engine—so you’re no longer relying on referrals or hoping the right people find you.
Whether you’re looking to sell your next franchise or build a national network, Amplify provides the roadmap and the team to make it happen.
Who is Amplify for?
Amplify is for businesses that are serious about growing through franchising.
Whether you have one territory to sell or fifty, the principles of successful franchise recruitment remain the same. The program is designed for founders who want a repeatable system that consistently attracts the right franchise partners.
It’s ideal if you:
Want to sell more franchise territories consistently.
Are tired of relying on referrals or franchise portals.
Want a proven recruitment system instead of guessing what works.
Need expert support without hiring an in-house marketing and sales team.
Are ready to build a long-term franchise brand.
What do I get?
Amplify isn’t one service—it’s an entire franchise growth ecosystem.
Depending on your package, you’ll receive access to:
A tailored franchise growth strategy.
Professional content creation and founder branding.
Social media management.
Meta and Google advertising campaigns.
Landing pages and lead generation funnels.
CRM setup and automated follow-up sequences.
Lead qualification and nurturing.
Weekly or fortnightly strategy sessions.
Performance reporting and campaign optimisation.
Ongoing support from a dedicated franchise growth team.
Everything is designed to work together to generate a consistent pipeline of qualified franchise enquiries.
What's involved in the program?
We don’t believe in “set and forget” marketing.
The program is collaborative, with our team acting as your outsourced franchise growth department.
Throughout the program we’ll:
Develop your franchise recruitment strategy.
Create content that positions you as the obvious choice.
Launch and optimise advertising campaigns.
Build automated systems that nurture every lead.
Review campaign performance regularly.
Continuously improve your conversion rates.
Help you scale as your franchise network grows.
You’ll have regular strategy sessions, clear action plans and complete visibility over what’s working.
What if I want to handle the sales myself?
That’s absolutely fine.
Many of our clients prefer to speak directly with potential franchisees, and we’ll build the system around that.
We’ll generate and nurture qualified enquiries before booking them into your calendar, allowing you to focus on what you do best—building relationships and closing the sale.
If you’d rather have us assist with qualification or sales support, that’s available too. The program is flexible and built around how you want your recruitment process to operate.
Do you guarantee franchise sales?
Although we do have a guarantee of 1 sale within 6 months on our top tier package, no one can ethically guarantee a franchise sale because the final decision depends on factors such as your offer, pricing, availability, location and the quality of your sales conversations. This is why we cay 6 months minimum to build momentum.
What we do guarantee is a proven recruitment strategy, consistent optimisation and a relentless focus on generating qualified opportunities that give you the best possible chance of growing your franchise network.
How long does the program run?
Franchise recruitment is a long-term growth strategy, not a short-term campaign.
We recommend a minimum commitment of six months to allow enough time to build momentum, optimise campaigns, nurture leads and convert opportunities into signed franchisees.
The businesses that achieve the strongest results are those that commit to consistently building their recruitment pipeline over time.
What makes Amplify different?
Most providers offer marketing.
Amplify delivers a franchise recruitment system.
Instead of managing disconnected services, we combine strategy, content, advertising, automation and ongoing optimisation into one integrated program. Every activity is designed with one goal in mind: generating qualified franchise enquiries and helping you grow your network in a predictable, scalable way.
Do you need experience in my industry?
Successful franchise recruitment isn’t determined by your industry—it’s determined by the strength of your franchise model, your recruitment strategy and your ability to communicate the opportunity to the right people.
Whether you operate in fitness, education, hospitality, home services, health or any other sector, the fundamentals of recruiting franchise partners remain the same.
Our expertise is franchising.
We understand how to position your opportunity, attract qualified candidates, build trust through content, generate consistent enquiries and create a recruitment system that converts. We then tailor that strategy to your business, your goals and your ideal franchisee.
At the end of the day, we’re not learning your industry—we’re applying a proven franchise growth framework that works across businesses looking to scale through franchising.
Trusted by brands like
Ready To Grow Your Franchise Network?
Book a strategy call and we’ll map out how to position your opportunity, generate qualified candidates and build the system to sign them. No pitch, just a clear plan.
Ready To Grow Your Franchise Network?
Book a strategy call and we’ll map out how to position your opportunity, generate qualified candidates and build the system to sign them. No pitch, just a clear plan.
